Our Business Center, through our Young Entrepreneurs Commission and in coordination with Backstage By JM - Boulevard, held the workshop “Master Class: Corporate Image,” led by Andrei Macías de la Mora, CEO of Backstage By JM - Boulevard, and Meylin Nuñez Sam, CEO of the Miss Teen Spain organization.

During the training, participants learned about tools designed to strengthen their professional presence, covering topics related to corporate identity, personal communication, business etiquette, body language, and the importance of projecting confidence and credibility in the workplace and in business settings.

In addition, practical recommendations were shared on professional image, communication with clients and colleagues, and strategies for aligning one’s personal image with each company’s values and objectives.

At the end of the workshop, participants were encouraged to apply what they had learned in their professional settings, emphasizing that a strong corporate image helps strengthen business relationships, enhance brand positioning, and, above all, boost personal confidence.